To see REAL success in the property industry, agents need to play the long game. That means staying in touch with prospects at every stage of the buying or selling cycle.
Social media is your easiest way to stay top of mind with future clients.
Here’s why your current strategy isn't working...
❌ Wasting money on ads that don’t work The truth? If your content isn’t working organically with your own audience, paying to push it further won’t fix the problem. You’re just paying to show underperforming content to more people.
❌ Posting only properties? You’re blending in. If your whole strategy is just “Just Listed” and “Just Sold” posts, why should a client choose YOU over every other agent? (Spoiler: They won’t—unless you give them a reason to.)
❌ Handing socials over to your front desk admin? Risky move. Your marketing is too important to be an afterthought. Social media isn’t just another box to tick—it’s how clients get to know, like, and trust YOU.
❌ Outsourcing to the wrong person = losing your voice. Your personality, expertise, and approach are what make you stand out. If someone else is posting without truly understanding your brand, you’re just another agent in the feed.